Focus On - Pet Care

THE POWER OF PETCARE • Pet ownership is huge – 62% of UK Households own a pet 1 • Pet Food & Litter is a growing and powerful category worth £4.1bn – bigger than Babycare, Breakfast Cereals & Chocolate Confectionery 2 • Pet food sales are booming in Convenience, growing 19.1% over the last 12 months, over 30% more than in Grocery, making it the ideal time for retailers to perfect their Petcare range 3 • Pet owners spend 15% more (excluding Pet Food & Litter) and buy across more categories 4 1 Pet Food Manufacturers Association Pet Population 2022. 2 Nielsen Homescan Total GB Purchase Value 52 Weekly WE 9th Sept 2023. 3 Nielsen RMS Total Grocery vs. Total Impulse (excl. Wilko) to 02.09.23. 4 Nielsen Homescan Total GB Purchase Value 52 Weekly WE 12th Aug 2023 © 2024 Mars or Affiliates. Introducing the Dream 20 Core Range