Focus On - Pet Care

Page 4 Pet Care Category Insights Pet Care is a key category for symbols and independents, generating £188 million annually. Shoppers spend £3.6 million each week on pet food, reflecting its consistent demand. (1) With 51% of UK households owning a pet and pet food being a daily essential, this category offers a significant opportunity for retailers to drive regular sales and capitalise on its importance. (2) www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Page 4 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit The Importance of Brands Branded products account for 86% of pet food sales. (1) In Symbols and Independents, the top five brands are Felix, Pedigree, Whiskas, Bakers, and Winalot. (3) Keep your range simple and focused on packs from these key brands for adult pet feeding, which make up the vast majority of ‘need it now’ shopper purchases. (1) Circana Market Advantage, Total Pet Food, Symbols & Independents UK, Value Sales, Volume Sales 52 w/e 9th November 2024 (2) PDSA Animal Wellbeing Report 2024 (3) Circana Market Advantage, Total Core Main Meal & Non-Main Meal, Symbols & Independents UK, Value Sales, Volume Sales 52 w/e 9th November 2024 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Wet Cat Wet Dog Dog Snacks Dry Dog Dry Cat Cat Snacks Sales % Share of Pet Care Value Sales Volume Sales