Focus On - Pet Care

Page 5 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Page 5 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit The Best Sellers Are PMP 7 of the 10 top-selling pet food lines in Symbols & Independents are PMP’s. This highlights the value PMP's bring to shoppers and provides a great opportunity to boost sales by prominently displaying them in your store. (1) The Growth of Pet Treats Cat and dog treats are now a key part of pet food, accounting for 21% of sales in Symbols and Independents. A strong selection of cat and dog treats gives independent retailers a great opportunity to expand their pet food range and drive incremental sales. (4) Cat Food Wet cat food is crucial for Symbols and Independents, making up 72% of all cat food sales. Pouches dominate within this category, accounting for 79% of wet cat food sales, highlighting the importance of a varied pouch range. (5) As most cat owners buy both wet and dry food, it’s essential to stock both types. Luxury wet cat food is a growing segment in Symbols and Independents, even during the cost-of- living crisis, making it essential to feature on your fixture. (6) Luxury wet cat food' includes brands like Gourmet, the top brand, followed by Sheba. Dog Food 47% of dog food sales come from wet food, with cans representing 70% of wet food sales. Stocking popular brands like Winalot, Butcher's, and Pedigree ensures retailers can effectively meet demand. (7) In 2020, 12% of wet dog food sales were from pouches, which increased to 16% in 2024. Retailers should stock a variety of cans, pouches, and trays on their shelves. (7) Additionally, retailers should consider adding dry food options for small breeds, which have specific nutritional needs and can appeal to a broader customer base. (4) Circana Market Advantage, Total Core Non-Main Meal, Symbols and Independents UK, Value Sales, 52 w/e 9th November 2024 (5) Circana Market Advantage, Total Cat Core Main Meal by package type, Symbols and Independents UK, Value Sales, 52 w/e 9th November 2024 (6) Circana Market Advantage client defined cat food luxury nutritional tier, Symbols and Independents, Value Sales 52 w/e 9th November 2024 (7) Circana Market Advantage, Total Wet Dog Core Main Meal by package type, Symbols and Independents UK, Value Sales, 52 w/e 9th November 2024 & 52 w/e 7th November 2020