Focus On - Pet Care

Page 6 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit The Pet Shopper (1) Zappi: Convenience Study bespoke for Mars Petcare: 360 Respondents (2) IGD Pet Food Category Benchmark research 2024. When asking shoppers about their last pet food purchase, what was the main reason behind their decision to buy? (1) I had run out To stock up so that I don't run out There was a promotion on It was recommended to me It was new/different I thought I would buy as a treat 53% 32% 32% 58% 17% 15% 17% 8% 14% 8% 14% 4% Shoppers in symbols and independents primarily look to top up on pet food. They typically seek pack sizes that cover around a week’s worth of food. While mid-size packs are core, offering small packs caters to the "need it now" mission. (2) Pet food shoppers are highly brand loyal. If their preferred brand is unavailable, nearly a quarter will not switch but will instead shop elsewhere. Stocking key pet food brands is essential to driving sales. (2) Half of pet food shoppers plan their purchases before entering the store, highlighting the importance for retailers to stock top- selling products that customers expect. (2) Convenience Grocery