Focus On - Soft Drinks Refresh

NOW STOCK UP MAXIMUM LIME NO SUGAR Time to Source: Nielsen, Total Coverage, Value Sales, MAT, data to w.e. 25.12.21 FLAVOURS RANGE WORTH OVER £145M * OMG279817 - CM - C&I - Pepsi Max Lime A4 trade ad's 500ml,2L - V01.indd 2 2022/01/27 12:35 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Focus On Soft Drinks Refresh Total soft drinks in convenience is growing at 11% since last year and worth £2.4bn. The future is bright for soft drinks, with +5% growth forecasted next year. Source: IRI, Total Convenience, Total Soft Drinks Britvic Defined, 52 w.e 23/01/22 The soft drinks category is bought by 99% of all households, it is the 3rd largest category in convenience. Source: Nielsen, MCA MAT Value % Growth. CAGR Euromonitor & CCEP assumptions Soft drinks play a major role within convenience, accounting for almost 20% of total purchases and drives footfall into your store. Source: Lumina Intelligence – CTP Online – 4w/e data from w/c 16th November 2020 to w/c 1st March 2021