Focus On - Sports & Energy

Brought to you by: Plan for Profit 7 TRENDS IN SPORTS & ENERGY The Energy category is experiencing significant new product development (NPD), with innovative flavours and ingredients fuelling growth. 1 Products offering targeted functional and nutritional benefits are catering to health-conscious consumers aiming to enhance their fitness, health, and productivity goals. 1 Functional Energy consumption is primarily driven by 25-34-year-olds, who are also increasing Sports Drinks occasions. 1 Taste remains the primary driver in Functional Energy, with a diverse range of flavours designed to attract new consumers. 1 Hydration is becoming a growing priority, with Sports Drinks seeing a 74% increase in demand since 2020. 1 1. Total Market / Sports & Energy Vol & Val / MAT to 22.12.24