Focus On - Sports & Energy

89 CATEGORY INSIGHT & PERFORMANCE Soft Drinks are worth over £3bn in Symbols & Independents, up 1% vs last year, and account for 26% of total store volume sales. 1 Sports & Energy is the largest ( £1.2bn ) and fastest growing ( +5% ) segment in Soft Drinks. 1 This is evident as three of the top five brands - Lucozade, Red Bull, and Monster - are Sports and Energy, alongside Coke and Pepsi. 1 Energy is the growth driver within the category, so it's important that this is reflected through adequate facings and range . Fastest Growing Category Channel Performance Sports Vs Energy +£78m GROWTH -£21m DECLINE Energy makes up 89% of Sports & Energy sales, worth £1bn and growing ( +£78m ) in Symbols & Independents. 1 Sports is valued at £134m . It is in decline due to a significant drop in sales through Prime, contributing to the overall decrease of £21m. 1 8 Retailers need to continue investing in Soft Drinks as they play a vital role in driving total store sales. Give Sports & Energy a fair share of the fixture to drive sales.