Focus On - Sports & Energy

Brought to you by: Plan for Profit 9 1. SmartView Convenience Value & Unit Sales 52w MAT 31/01/2025 2. NIQ Discover Total Independent & Symbols S&E Drinks L52W W.E. 04/01/24 3. Nielson, Symbols & Indies 52w to 28/09/24 Flavours help attract new consumers to the category, so offer a variety of trending flavours in different sizes. However, ensure this doesn’t come at the expense of original facings for best sellers. Full Sugar makes up 60% of all sales in Convenience and is growing ( +5% ), ahead of Low/No Sugar ( +3%) , despite rising health concerns and HFSS regulations. 2 Flavour Flavours (£488m) now surpass Original (£420m) , highlighting their role as a key driver in the market. 2 New flavours can increase footfall by 40% and boost trial and repeat purchases by 20% ! 3 New flavours create 24% more consumption moments. 3 70% of shoppers say having a range of flavours to choose from is important. 3 Sugar - Full Vs Low/No Health is a key driver as 46% of shoppers seek low-calorie, low-sugar drinks. 3 Range is key, offer both Full Sugar and Low/No options to meet shopper needs.