Grocery & Non Food 2024/25

26 (1) Nielsen RMS Value 52wk 11/05/2024 (2) SmartView Convenience 52wk 26/06/2024 Canned Grocery Brands Dominate in Canned Fish The Canned Fish Category in Symbols & Indies is in +12% growth driven by both standard and drained tuna. Brands hold an 89% share, dominating the category. The best-selling formats are single cans, followed by 4-packs. (1) Drained Tuna in +238% Growth Drained tuna sales are small but surged by +238% last year. John West No Drain is the market leader, and we’ve included John West No Drain Fridge Pots in our range. Ensure you stock this at a minimum. (1) +238% growth Own Brand Reaches 25% Share in Canned Goods (2) The cost of living has made Own Brand products important to shoppers. Offering Own Brand essentials like canned beans, tomatoes, and veg is vital. However, it’s still crucial to stock Heinz, which holds a 45% share in the baked beans category. (2) 25% share own brand Maximise Profits with Our Local Living Range Own Brand products benefit not only your shoppers but also your profit margins. Retailers can achieve significantly higher profits by offering these products. For example, the Local Living Canned Grocery range provides an average profit margin of 40%. Scan here to view the range.