Grocery & Non Food 2024/25

27 Canned & Packet Soup Category Sales: Canned 79%, Packet 21% (1) Retailers should provide a diverse selection of products, with canned soup occupying most of the shelf space. Prioritise Heinz for canned soup (80% of canned sales) and Batchelors Cup a Soup for packet soup (57% of packet sales). 79% 21% Heinz is the No.1 Brand Heinz Soup is the most popular brand in the category with a 61% value share (£12.6m). Make sure you’re stocking the best-selling SKUs: (1) • Heinz Tomato Soup 400g (£4.2m) • Heinz Cream of Chicken 400g (£2.1m) • Heinz Vegetable Soup 400g (£1.2m) • Heinz Oxtail Soup 400g (£0.95m) 80% of Shoppers Purchase Various Flavours Most shoppers mix and match by purchasing multiple soup flavours. Ensure the range accommodates a wide variety of flavours and offer multibuy deals to drive sales. (2) 80% mix & match 65% of Sales Occur During Winter Soup is a highly seasonal category, with 65% of annual sales occurring during the winter months. Boost sales by increasing visibility in store throughout the season. (3) (1) SmartView Convenience 52 WK MAT 16/06/2024 (2) Kantar Panel 52w/e 12th May 2024 (3) Circana 52w/e 18th May 2024