Grocery & Non Food 2024/25

34 Baxter’s Scotch Broth 400g Baxter’s Lentil & Bacon 400g Heinz Oxtail 400g Heinz Cream of Chicken 400g Heinz Classic Lentil 400g Baxter’s Chicken Broth 400g Bestseller CANNED & PACKET SOUP - CORE RANGE PMP PMP NEW TO CORE PMP PMP PMP PMP Scan here to download for free! Focus On Category Guides Mini guides focusing on key product categories and selling occasions Benefit from expert advice and the latest industry insights Discover best selling lines and profit boosting planograms @Plan_for_Profit @PlanforProfitRetail planforprofit.co.uk KELL_32_526 Merlin Mag Ad 210x297mm Apr 24 V2.pdf 1 23/05/2024 16:50 Focus On Breakfast Cereals Breakfast items for on-the-go are fue ing growth, with an 8.8% increase ear on ear, surpassing the overa market performance. 1 @Plan_for_Profit @PlanforProfitRetail planforprofit.co.uk 1 Circana | Total Cereal | Value & Volume Sales | 52we 23 Mar 24 94% of househo ds bu cerea , with shoppers bu ing an average of 17.7 ki ograms per ear. 2 2 Kantar Worldpanel Total Cereal 52we 17 Mar 24 Cereal holds a value of 55 million in Symbols and Independents, with 69% of its sales coming from everyday family and flavoured options. 1 1 Circana | Total Cereal | Value & Volume Sales | 52we 23 Mar 24 love for little tummies Made with Also available Toddler Milk The UK’s Follow-on milk Best Selling No added palm oil* Breastfeeding is best. Follow on milk should only be used as part of a mixed diet and not as a breastmilk substitute before 6 months. Use on the advice of a healthcare professional. IRI Infoscan Total Market MAT w/e 10.09.2022 domestic volume sales for Cow & Gate Follow-on milk Total UK. C M Y CM MY CY CMY K 02-13_Unitas_Danone_Full_Page_Advert.pdf 1 13/02/2024 22:28 Focus On Baby @Plan_for_Profit @PlanforProfitRetail planforprofit.co.uk Baby products in Symbols and Independents are worth £39.6 million, with a growth rate of +5.2% 1 Nielsen & Circana - Impulse - Value Sales - MAT: September, October & November 2023 Volume per buyer of baby food has increased +54% in the last year within Symbols and Independents. Kantar l52 weeks from 24/12/23, Symbols & Independents 62% of Baby Care shoppers will go elsewhere if they can’t find their usual brand on shelf. MSL Regional Study Stock the No.1 Pet Food Brand * Stoc e No.1 Pet Food Brand * Focus On Pet Care In Symbols and Independents, Cat and Dog food is now worth over £196 million, growing by 9.4%, adding £16.8 million annually. 1 Shoppers in Smbos and Independents spend £3.7 miion on Pet Food ever week. 1 86% of Pet Food saes are branded and 70% of the top seing ines are PMP’s. 1 @Plan_for_Profit @PlanforProfitRetail planforprofit.co.uk 1 Circana Market Advantage, Total Pet Food, Symbols & Independents UK, Value Sales, 52 w/e 23rd March 2024 Focus On Pet Care 2024 v5.indd 1 17/05/2024 11:09 Focus On Biscuits Annual UK Biscuit sales are worth +£3.6bn and they are bought by 99.4% of all GB households. 1 1 Nielsen Total Biscuits Market, 52we 13.05.23; Kantar WPO, 52we 19.03.23 Children’s Biscuits lead in growth, with a remarkable increase of +24.4%, followed by Special Treats (+20.7%), Everyday Treats (+20.2%), and Everyday Biscuits (+14.1%). 2. Nielsen Symbols & Independents, 52we 13.05.23 @Plan_for_Profit @PlanforProfitRetail planforprofit.co.uk Focus On Biscuits 2024 v3.indd 1 07/02/2024 14:46