Grocery & Non Food 2024/25

35 (1) SmartView Convenience 52 Week MAT 14/07/2024 (2) Kantar On the Go panel, 12 w/e 11th June 2023 Snack Meals Pot Noodle is the No.1 Brand Pot Noodle holds 34% of volume sales, followed by Koka at 17%, and Batchelors at 14%. To boost volume sales, focus on promoting core products and introduce new flavours to engage new customers. (1) Back to Routine Period is Critical The post-summer routine is key as people seek quick meal solutions. Boost impulse sales with secondary displays and meal deals. Stock Chicken and Mushroom Pot Noodle, the second bestselling core grocery item. (1) Category Sales: Pot Snacks 60%, Packets 40% Pot Snacks achieved a +14% increase in value and a +3% rise in volume sales, leading growth in the category. Follow our planogram on page 37 and allocate space based on category volume share to effectively meet shoppers’ needs. (1) On the Go Spending Rises by +12.5% (2) If your store is near universities, schools, or an office campus, consider expanding Pot Snack options. In areas with lower affluence, prioritise Pot Noodles alongside affordable alternatives. Growth in Asian Authentic Koka is the leading brand in authentic Asian products. However, Samyang has seen a surge in popularity, with a +156% increase in sales. To attract new shoppers, introduce more authentic flavours and brands. (1) +14% increase in value