Grocery & Non Food 2024/25

4 Grocery & Non Food in Convenience With 25% of the UK population facing financial challenges, more shoppers are choosing supermarkets and discounters for better value. This shift offers a great opportunity for convenience stores to stand out. While price matters, true value is about more than just cost. Based on current market trends, here’s how to highlight what makes convenience stores unique and valuable. (1) Shopping TOP UP PMP DEALS £ (1) Kantar WorldpanelLinkQSurvey, Pressure Groups Survey, May 23, 12,036 panellists (2) SmartView Convenience 52 Week MAT June 2024 (3) Lumina Intelligence Convenience, January – December 2023 Shopper Missions for Top-Up and Tonight’s Meal Make Up 29% of Spend (4) Support these shopping missions by maintaining a core range of products that meet the most common needs. For groceries, use meal-focused merchandising to inspire shoppers to cook and enjoy their favourite meals at home. 41% Purchase on Promotion in Convenience (3) Implement effective promotional strategies and offer great value on popular brands. Use prime sales space for attractive promotions linked to key occasions and celebrations, encouraging impulse buys and boosting in-store excitement. 76% of Shoppers Prefer Price Marked Packs (5) Focus on stocking PMPs to reassure shoppers about pricing and ensure Shelf Edge Labels or individual product prices are consistently maintained. Own Brand Sales Surge to 10% and Climbing (2) Own Brand products make up about 10% of sales in both Grocery and Non-Food categories. To meet shoppers’ everyday needs, focus on offering a variety of Own Brand items that deliver quality and value. Scan the QR code to view our Local Living range.