Grocery & Non Food Category Guide 2025/26

Brought to you by: Plan for Profit BREAKFAST CEREALS 29 Kellogg’s 8pk Variety Pack Kellogg’s 500g Bran Flakes Kellogg’s 500g Fruit ‘n Fibre Kellogg’s 440g Special K Alpen 550g Muesli Kellogg’s 380g Crunchy Nut Granola Scott’s 1kg Porage Oats Quaker 1kg Rolled Oats Quaker 57g Golden Syrup Pots Weetabix 500g Crisp Minis 4 brands account for 86% of cereal sales: Kellogg’s, Weetabix, Nestlé & Quaker. Breakfast Cereals are purchased by 95% of households. Kelloggs Project Landmark Smartview Convenience 52w Volume MAT to 15-06-2025 86% Boost winter sales by promoting porridge and oats.