Grocery & Non Food Category Guide 2025/26

4 Sources: 1. SmartView Convenience Value & Units 52w MAT to 15/06/2025 2. Lumina Convenience Tracking Programme 2024 3. Lumina Intelligence, data collected Q1 2024 and Q1 2025 4. Think with Google, with Kantar and Basis GROCERY & NON-FOOD IN YOUR STORE Strategic Promotions Driving Sales Growth: 21% of purchases are from multibuy offers. 2 * 23% of purchases are from percentage off deals. 2 MULTIBUY OFFERS Top pricing strategies: FOUR WAYS TO MAXIMISE SALES AND PROFITS Grocery and Non-Food categories are vital for driving customer traffic, boosting basket value, and building loyalty, but they face decline due to aggressive pricing and promotions from larger retailers. Focus On Core Our Core Range makes up just: 2% of all Grocery & Non-Food SKUs. 1 Delivering 34% of total category sales.¹ 34% 1 2 Use our planograms to maximise space and shopper satisfaction. 41% of shoppers make purchases on promotion. 2 * HFSS Restrictions may apply. Access ACS.org.uk for advice. 2%