Grocery & Non Food Category Guide 2025/26

Brought to you by: Plan for Profit 5 Top-Up Missions Drive Basket Spend: 30% of shoppers are on top-up missions. 3 Boost sales by: Own Label vs. Brands Own Label at a Glance: Own Label makes up 15% of total Grocery and Non-Food sales volume. 1 Key categories: Canned goods, paperware, pasta & rice. 1 Feature top brands and offer affordable, entry-level options on everyday essentials. 64% of shoppers add extra items once in-store. 3 Prioritising PMPs to strengthen shopper loyalty. 3 4 Grocery Highlight value: Keeping key lines stocked - 41% will leave if unavailable. 4 64% +4% Stock Local Living – offering an average 40% profit on return. £1 BILLION 584 MILLION -2% VALUE 1 -7% VOLUME 1 Non-Food £925 MILLION 589 MILLION VALUE 1 VOLUME 1 -8% -3% KEEP KEY LINES STOCKED 40% AVG POR