Grocery & Non Food Category Guide 2025/26

62 Maximise sales of baby food by listing a core range across different age groups The UK’s #1 Baby Food brand* *Source: IRI Baby Food Category, value sales 52 w/e 01.02.25 Sudocrem 60g Antiseptic Cream Pampers 30pk Nappies Size 3 Pampers 25pk Nappies Size 4 Pampers 21pk Nappy Pants Size 5 Pampers 19pk Nappy Pants Size 6 Pampers 52pk Sensitive Baby Wipes Own Brand VAS Baby Wipes Supplier Manufacturer Data – P&G 1 in 4 children start school still in nappies.