Grocery & Non Food Category Guide 2025/26

Brought to you by: Plan for Profit PAPERWARE 63 PAPERWARE Category Breakdown 1 Sources: 1. SmartView Convenience Value 52w to 20/04/2025 2. Nielsen EPOS Total Impulse 52w to 19/04/2025 Toilet Tissues Kitchen Towels Quilted is the No.2 segment after standard, growing 19% ahead of the category. 1 Andrex leads with 53% of value sales, followed by Own Label at 25% . 1 Growth is driven by Own Label, now accounting for 56% of value sales, with a 20% increase in market share. 1 Leverage promotions and secondary space to boost impulse buys. Kitchen Towels have grown 1% in value and 8% in volume. 1 Facial Tissues Kleenex leads the category with 71% of sales, growing 2% in value and 4% in volume. 1 Maximise sales by cross-merchandising tissues with medicines, and use till point or clip strips as secondary sites. Stock Local Living Kitchen Towels, delivering an average POR of 45% . Overall facial tissue sales peak during cold and flu season (Oct - Mar). 2 Stock Andrex and Own Label to deliver both quality and value, driving overall growth. 56% +20% +19% LEVERAGE PROMOTIONS +1% VALUE +8% VOLUME +2% VALUE +4% VOLUME