Impulse 2022

Retailer Action : Check your Must Stocks BEST SELLERS = 50% of Core Range Sales Highlighted in each category, BEST SELLERS represent more than 50% of total core range purchases. Consumers expect to see these in your store! If your not stocking all the BEST SELLERS, you're potentially losing sales. PEPSI Max PMP 2ltr Page 60 COCA-COLA PMP 6x330ml Page 64 RED BULL PMP 250ml Page 68 See full edition Scan Me Soft Drinks Energy & Colas account for half of all Soft Drink sales and are performing at +15.4% and -0.2% respectively. Energy growth is driven by Stimulation Energy (Take Home +17.2%, Drink Now +20.1%) whilst Cola growth is driven by Drink Now packs. (Nielsen Independents & Symbols, MAT w.e. 11.09.21) Within Independents & Symbols stores the total Soft Drinks category is worth £1,794m, growing at +5.6% and added an additional +£94.4m to the category last year. (Nielsen Independents & Symbols, MAT w.e. 11.09.21) Take Home Soft Drinks increased in importance during 2020 and whilst they have slowed slightly (-1.4%) they still account for 32.7% of all Soft Drink sales. Retaining shoppers is key so ensure you have the best sellers stocked and highlight your best offers in store. (Nielsen Independents & Symbols, MAT w.e. 11.09.21) The fastest growing sector is RTD (Ready to Drink) Coffee (+33.9%). Whilst still small in value terms these sectors contribute a higher than average price per litre. RTD Coffee is seen as a treat by shoppers and fulfills that treat mission. (Nielsen Independents & Symbols, MAT w.e. 11.09.21) Carbonates 6 pack are in strong growth +84% value. This added £128m to the category in the past 12 months. This is the perfect way to trade shoppers up and increase the value going through your till. (IRi - S&I - 52w/e 02.10./21 vs 2YA) £1794m worth +5.6% +15.4% of all drink sales