Impulse 2022

For more category insights Scan Me Shoppers are looking for a healthier lifestyle with 80% of shoppers looking to remove ingredients to make their life healthier. Give shoppers choice and offer a range of both regular and zero soft drinks to offer the shopper choice. Caffeine Free drinks are growing at over 1,000% as shoppers look to improve their sleep. (The Vegan Society and Finder 2021) Sustainability is important. Over half of shoppers felt that packaging that can be 100% recycled would limit environmental damage. Make sure that you are communicating a sustainability and environmental message to prevent shoppers looking elsewhere. (The Grocer, What Are Brits Feeling About Plastic. July 2021) Secondary locations are key. Over 1 in 3 Soft Drink purchases are made away from the main product fridge or aisle. Gondola ends, Till Displays and Free-Standing Display Units are an effective way of encouraging impulse purchases. (Lumina Intelligence 2021) The Soft Drinks Shopper is valuable. The Soft Drinks shopper spends more in store than the average shopper (£12.91 per trip), buys more items (4.0 items) and visits more frequently (2.8 times per week). Ensure that you have the relevant Soft Drinks for your shoppers and that they are always available. (Lumina Intelligence 2021) Water category is in +6.5% growth, 30% of shoppers will only drink bottled water so you should continue to stock a strong range of water, focussing on rPET products to alleviate environmental concerns of shoppers. (Nielsen Independents & Symbols, MAT w.e. 11.09.21) Soft drinks shopper vs average shopper +6.5% growth average £12.91 per trip buys more items visits more frequently