Impulse 2022

Retailer Action : Check your Must Stocks BEST SELLERS = 50% of Core Range Sales Highlighted in each category, BEST SELLERS represent more than 50% of total core range purchases. Consumers expect to see these in your store! If your not stocking all the BEST SELLERS, you're potentially losing sales. CADBURY Dairy Milk Giant Buttons PMP 95g Page 6 CADBURY Twirl 5 Pack PMP 107.5g Page 12 KINDER Bueno Milk & Hazelnut PMP 43g Page 18 See full edition Scan Me Confectionery Total Confectionery in Symbols & Independents is worth £963m, a 1.3% growth which equates to just over £12m (Nieslsen I&S Value Sales MAT August 2021) of shoppers in Independent or Symbol stores buy something on impulse of shoppers purchase on impulse because of visibility 95% of the UK population eat Confectionery. Ensure you are stocking the bestsellers that are detailed in this guide. (Kantar World Panel Research 2021) The Government are planning on implementing a legislation on foods that are high in fat, sugar and salt (HFSS), Restrictions will apply to multibuy and ‘extra free’ promotions in-store. There will be Front of Store and end-of-aisle restrictions across all stores above 2000sqft. Please see page 43 for further guidance Multipack has become a great growth engine for the Symbols & Independents market growing at +7.7% vs MAT last year and +32.5% vs MAT 2 years ago. (Nieslsen I&S Value Sales MAT August 2021) 1.3% growth 95% 23% 63% +7.7% vs last year Multipacks Total Confectionery HFSS Legislation October 2022 Importance of Confectionery Singles in Independents & Symbol stores