Impulse 2022

For more category insights Scan Me Price marked packs underpin store value and attract attract younger shoppers, as those aged 18-24 are +30% more likely to purchase PMP products (Lumina Intelligence Convenience Market Report, July 2021) Sugar bags are 61% of all sugar confectionery sales and growing, so are the largest sugar segment. This makes it a key focus area. 75% of sugar bag sales are price marked packs - drive shopper purchase by highlighting these on a dedicated fixture in store. (Indies & Symbols Standard Candy Value sales MAT August 2021) Gifting is the biggest single opportunity for growth within the category, ensuring the right space is allocated for it is essential. A gift does not have to be a seasonal occasion, attract impulse gifting with a range of everyday gifting options to take advantage of Birthdays and Thank You gifts. (Nieslsen I&S Total Confectionery Value Sales YTD August 2021) 23% of shoppers in Independent and Symbol stores buy something on impulse - 17% of which is confectionery! 63% of impulse purchases are made purely because of visibility, and 28% of shoppers purchase because of PMP or or Promotion. This indicates the vital importance of visibility and promotions. (Lumina CTP 2020) 25% PMP £1 PMP £1 PMP £1 PMP £1 75% of all sugar bag sales are PMP 63% shoppers purchase on impulse because of visibility