Impulse Category Guide 2025

36 NEW HARIBO Nostalgix PMP Available: January 2025 Info: Introducing HARIBO Nostalgix, a delicious mix of jelly sweets just like the hard-boiled classics, but softer! With 76% of consumers attracted to sweets that remind them of their childhood and 88% purchase likelihood recorded in concept testing, HARIBO Nostalgix is a must stock innovation from the No. 1 sweets maker. Media: Masterbrand TV, Digital & Social Media, Wholesale Promotions. Sources: Mintel 2023 & HARIBO Concept Testing 2022 Dairy Milk Biscoff PMP Available: March 2025 Info: CDM is one of the most-loved brands in the UK, partnering with Lotus Biscoff, for an ultimate combination of two iconic flavours. Helping recruit the future, Biscoff has been consistently growing its 18-45 audience. 60% of youngsters say ‘an exciting flavour’ is a key driver when choosing to snack. Media: £850k media and trade activation investment. Sources: Nielsen Total Coverage Inc Discounters – 31.06.2024 KitKat® Double Chocolate & KitKat® Salted Caramel PMP Available: March 2025 Info: NEW 99g KitKat® Double Chocolate sharing bar features crispy wafer, cocoa filling, and thick milk & dark chocolate marbled swirls. Launched with KitKat® Salted Caramel bar, offering a salted caramel filling. A new experience to delight customers, perfect for sharing. Available in flashed PMP packs and standard packs. Media: Supported with a £10m+ media spend ATL. KitKat® 4-Finger Hazelnut Chocolate PMP Available: February 2025 Info: Break into better sales with KitKat® Hazelnut. A 41.5g bar of four crispy wafer fingers covered with our NEW hazelnut flavour milk chocolate. Hazelnut is the No. 2 flavour in confectionery so don’t miss out. Available in flashed PMP packs and standard packs. Sources: IRI All Outlets 52we Value 12/10/24, Singles, Flavour NEW PRODUCT LAUNCHES 2025 CONFECTIONERY