Impulse Category Guide 2025

Brought to you by: Plan for Profit 37 Squashies Love Hearts PMP Available: August 2025 Info: Swizzels sells 1.75 billion Love Hearts annually, so combining the No. 1 Sugar Confectionery Brand – Squashies – with Love Hearts is a perfect match. Each Squashie has a message of Love or Emoji to share. Available in £1.15 PMP and plain packs, it’s set to be our No. 1 launch in 2025! Media: Full Social, Depot & Digital assets available. Squashies Tropical Chill PMP Available: June 2025 Info: New from the fastest-growing Sugar Brand in Convenience – Squashies – comes Tropical Chill. HFSS compliant and available in £1.15 PMP and plain packs, this hanging bag brings the latest exciting addition to the Squashies family, bursting with trending tropical fruit flavours like watermelon, pineapple, mango, and passionfruit. Media: Full Social, Depot & Digital assets available. Also, on TV. Skittles Citrus PMP Available: May 2025 Info: Skittles is the No. 1 brand in the chewy segment of the fruity confectionery category, which is experiencing double-digit growth, with 22% driven by innovation. We’re excited to announce the 2025 launch of Skittles Citrus - five zingy flavours, perfect for summertime. Don’t miss this exciting new treat! Media: £1m media spend for Skittles in 2025. Sources: Neilsen/Kantar Sour Patch Kids Blue Raspberry PMP Available: July 2025 Info: Sour Patch Kids is winning share, growing ahead in the market organically (+66.7% MAT), with an opportunity to expand and become the No. 1 brand. With sour and tropical flavours trending, we are launching SPK Blue Raspberry - this will be a 12-month limited edition, PMP will be available. Media: £400k media and trade activation investment. Sources: Nielsen Total coverage Inc Discounters – 31.06.2024 Sources: Circana, Sugar Confectionery, 12 weeks data to 29.09.24 Sources: Circana, Sugar Confectionery, 12 weeks data to 29.09.24