Impulse Category Guide 2025

CRISPS, SNACKS & NUTS Category Breakdown 1 Win with Impulse Purchases 55% of convenience shoppers buy on impulse 4 • Utilise secondary space across the store by merchandising snacks alongside alcohol and soft drinks. • Use clip strips to pair with complementary categories. • Run strong promotions and place offers within arm’s reach for quick grabs. • Create occasion-based features, such as ‘Big Night In’. Sources: 1. Nielsen - Bagged Snacks Value & Unit Sales - 52w to 10.08.24 2. SmartView Convenience Unit Sales 52w to 08.09.2024 3. Nielsen Symbols & Independents 52w to 05.10.2024 4. Lumina, Convenience Tracking Program, 52w to 18.08.24 PMP Sharing Shoppers are trading up from Singles to Sharing PMP packs . Price Marked Sharing Packs have grown sales share since 2021. 1 64% FROM 50% 50% TO 36% Singles have seen their share decline over the same period. 1 Ensure that 66% of the display is dedicated to Sharing, with a focus on PMP products. Refer to pages 40-43 for our detailed fixture plans. Sharing PMP Singles Standard Sharing Multi Packs Nuts Popcorn 38