Impulse Category Guide 2025

Value Bags Key Flavours While singles are declining, those at the key price points of 40p , 49p and 50p are experiencing volume sales growth. 2 Top selling brands are Transform-A-Snack at 50p (+5%), Smiths Snaps at 49p (+11%), and Space Raiders at 40p (+16%). 2 40p 49p 50p FOCUS ON THE BEST-SELLING BRANDS AT THESE PRICE POINTS +5% +16% Refer to our 2025 NPD recommendations on pages 56-57. To attract more shoppers, stock a variety of unique and trending flavours. In the sharing category, barbecue flavour saw a 9.5% increase in volume sales. 2 2.9% RISE Spicy and Hot flavours experienced a 2.9% rise. 2 NPD with spicy flavours accounted for 40% of all NPD sales in the past 52 weeks. 3 +5% +11% +16% 2.9% RISE 39 CRISPS, SNACKS & NUTS Brought to you by: Plan for Profit