Impulse Category Guide 2025

4 52% Crisps, Snacks & Nuts ranking third, accounting for 8%. 2 Impulse categories represent 52% of your store’s volume sales 2 , with: Soft Drinks leading the way, contributing 26%. 2 Confectionery close behind, driving 18%. 2 IGNITE IMPULSE BUYING IN YOUR STORE Soft Drinks Confectionery Crisps, Snacks & Nuts 26% 18% 8% Sources: 1. Lumina Convenience Tracking Program, 52w 18.08.24 2. SmartView Convenience Unit Sales 52w MAT to Oct 2024 3. Nielsen S&I 52w to 05.10.2024