Impulse Category Guide 2025

Brought to you by: Plan for Profit 5 Promotions: Essential for Boosting Sales 1 PMPs: Driving Sales Growth 21% of purchases are from multibuy offers. 41% of shoppers make purchases on promotion. 41% 23% of purchases are from percentage-off deals. 62% of retailers say PMPs increase sales. 1 PMPs account for: 3 48% of confectionery sales. 66% of crisps, snacks, and nuts sales. 65% of soft drinks sales. MULTIBUY OFFERS Treat and Impulse Purchases: Growing Footfall Drivers 1 49% of shopper visits to independent stores are for a “quick snack to eat now.” 55% of convenience shoppers make impulse buys in-store. 1 in 3 consumers say their reason for buying a product in a category is to have it “as a treat.” Brought to you by: Plan for Profit Top pricing strategies: NPD: Critical for Growth 3 44% of confectionery value growth is attributed to NPD. 86% of soft drinks value growth is driven by NPD. 88% of crisps, snacks, and nuts value growth comes from NPD. 88% GROWTH DRIVEN BY NPD 44% GROWTH DRIVEN BY NPD 86% GROWTH DRIVEN BY NPD