Impulse Category Guide 2025

44 CRISPS McCoy's Worth 188m +6.4 % YoY * Purchased by 1 in 4 Households * Now the No.2 Eat Now Brand * Grab Bags +15.6% Value YoY * *NielsenIQ, MAT, Total Market to P7 2024, **Kantar WPO Mat P5 2024, †NielsenIQ, MAT, Total Convenience to P7 2024 FULL ON VALUE STOCK THE NO.1 RANGES TODAY!