Impulse Category Guide 2025

Brought to you by: Plan for Profit 45 CRISPS, SNACKS & NUTS Walkers 70g Cheese & Onion Walkers 70g Ready Salted Walkers Max 70g Punchy Paprika Sensations 65g Thai Sweet Chilli McCoy’s 65g Cheddar & Onion McCoy’s 65g Flame Grilled Steak McCoy’s 65g Thai Sweet Chicken McCoy’s 65g Salt & Malt Vinegar Pringles 165g Original Pringles 165g Salt & Vinegar Pringles 165g Texas BBQ Pringles 165g Sour Cream & Onion SmartView Convinence, Units, 52w to 01.12.2024 Independent value sales have grown by 4% in the last year, outpacing the total market. Nielsen Data, 52w to 02.11.24 +4% IN LAST YEAR Walkers 70g Salt & Vinegar SKUs ARE PMP IN INDEPENDENTS THE TOP £1.25