Impulse Category Guide 2025

Brought to you by: Plan for Profit 47 CRISPS, SNACKS & NUTS 73% VALUE GROWTH Doritos 70g Chilli Heatwave Doritos 70g Cool Original Doritos 70g Tangy Cheese Doritos 70g Extra Flamin’ Hot Monster Munch 72g Pickled Onion Monster Munch 72g Roast Beef Monster Munch 72g Sweet & Spicy Squares 72g Salt & Vinegar French Fries 54g Cheese & Onion Quavers 54g Cheese Wotsits 60g Really Cheesy Cheetos 65g Twisted Flamin’ Hot Pringles 70g Texas BBQ Pringles 70g Sour Cream & Onion Sharing PMPs drive 73% of value growth in the Symbols and Independents channel. Nielson Data, 52w to 10/08/24