Impulse Category Guide 2025

48 CRISPS *NielsenIQ, Value Sales, Total Coverage, MAT, w/e 04.11.23, **NeilsenIQ, MAT TY to 23.09.2023, †NielsenIQ, Value Sales, Total Impulse MAT, w/e 04.11..2023, ‡NielsenIQ, Value Sales, Independents MAT w/e 04.11.2023 A great range of Heritage Brands KP’S VATFREE RANGE Stock KP Brands! 62% of ALL Sharing PMP Growth * MORE CASH BACK FROM A VAT FREE SNACK! The UK’s No.1 Ridge Cut Crisp * The UK’s No.1 ‘better for you’ Sharing Brand * The UK’s No.1 Popcorn Brand * BBQ Big Hoops - The UK’s Best- Selling Sharing PMP * Even Greater Value from our VAT FREE Brands... The UK’s No.1 Nut Brand * *NielsenIQ EPOS data, 52we to 02.11.24 . 25 KP Snacks BIGGEST EVER Sharing PMP Range 60 % OF CRISPS AND SNACK SALES * in Symbols & Independents in Symbols & Independents SHARING PMPs! =