Impulse Category Guide 2025

56 NEW NEW PRODUCT LAUNCHES 2025 CRISPS, SNACKS & NUTS Pringles Flame Grilled Steak PMP Available: January 2025 Info: Pringles, the number one large sharing crisp brand, is launching an exclusive flavour for convenience in 2025, specifically for Symbols and Independents. Flame Grilled Steak will tap into a £19.2m flavour segment, offering customers an exciting experience while driving repeat purchases through its exclusivity in the channel. Media: £75k NPD launch campaign across wholesale & convenience. Sources: Circana, Symbols & Indies, Value, 52we 07 Sep 24 McCoy’s Hot ‘N’ Spicy PMP Available: January 2025 Info: McCoys is the UK’s No. 1 Ridged Cut Crisps. Worth over £184m and growing +9% YOY. 51% of consumers say they love Spicy food and Spicy is the 3rd largest bagged snack flavour. In Convenience the Spicy segment is worth £137m growing +6% YOY. Introducing McCoy’s Hot ‘N’ Spicy. Media: £250k Trade & Media spend. Sources: NIQ MAT P7 2024, TM Kantar WPO MAT P5 2024 Frisps Cheese & Onion PMP Available: January 2025 Info: KP continue to offer the right brands and flavours in the right format and with a regular injection of New News across our PMP portfolio. Cheese & Onion continues to be a very popular flavour in everyday snacking - growing +19%. Sources: NIQ, RSV Sales, 52w 13.07.24 – Total Coverage Doritos Dinamita Extra Flamin’ Hot PMP Available: February 2025 Info: In 2025, Pepsico are accelerating the Extra Flamin’ Hot range by launching a new product into the portfolio with proven global success: “Doritos Dinamita Extra Flamin’ Hot.” This new rolled tortilla chip innovation is the next step in our Flamin’ Hot journey, establishing our lead in the “spicy/hot” category segment. Media: £500k investment (Snapchat, TikTok, YouTube and Twitch). Sources: Kantar: 03 November 2024 vs 05 November 2023