Impulse Category Guide 2025

Brought to you by: Plan for Profit 57 CRISPS, SNACKS & NUTS Pringles Hot Blazin’ Fried Chicken PMP Available: April 2025 Info: Pringles Hot has been a fiery success in 2024, reaching over £10m as a new range for the Pringles brand. With the ever-changing tastes of consumers, Pringles have seen the ever-growing trend of spicy fried chicken in the UK market. Introducing Pringles Hot Blazin’ Fried Chicken. Media: £50k NPD launch campaign across wholesale & convenience. Sources: NeilsenIQ, RSV Sales to P7 - Total Coverage Nik Naks Tangy ‘N’ Cheesy PMP Available: April 2025 Info: Modern Nostalgia is a key trend, and KP holds 4 of the Top 20 bestselling LPMPs, with Nik Naks one of the fastest growing at £47m (+5%). Dairy is the 2nd largest flavour in the CSN category (+9%), with Nik Naks Tangy ‘N’ Cheesy set to be a huge success! Media: £250k Trade & Media spend. Cheetos Fiery Jalapeno & Cheese PMP Available: May 2025 Info: In 2025, Cheetos will become a cult brand designed for Gen Z. Pepsico is leveraging the equity of Cheetos as the No. 1 puffed snack brand in the USA to launch a range that gives consumers great bang for their buck. Media: TikTok social media launch. Sources: IRI value & volume data, 52w ending 24/11/2024 67% of crisps and snacks shoppers are highly ‘experience-led,’ meaning they enjoy trying new and unusual flavours. 73% of PMP NPDs were in sharing formats in 2024, compared to 55% in 2023. Lumina CTP 52WE 29/12/2024 2024 Nielsen Discover FY 2024 73% PMP Sources: Circana, Crisps Unify Data, w/e 2nd Nov 24