Impulse Category Guide 2025

58 SOFT DRINKS Drink Now Category Breakdown 1 Energy Cola Flavoured Carbs Juice Drinks Water Sports Milk Drinks Glucose Lemonade Iced Coffee Iced Tea Take Home Category Breakdown 1 Sources: 1. SmartView Convenience Value & Unit Sales 52w to 06.10.2024 2. Circana, Symbols & Indies, Units and Value Sales, 52WE to 31/08/24 3. Nielsen, Symbols & Independents, Single Serve, 52WE 28/09/24 4. Kantar Alcovision, Drinkers %, 12 m/e 31 Dec 2023 5. Nielsen, Symbols & Independents, 52WE 10.8.24 32% of energy drink sales come from flavoured SKUs. 2 98% GROWTH SINCE 2020 Offer a variety of original, sugar-free, and trending flavours in different sizes. 500ml cans have seen 98% growth since 2020. 2 76% GROWTH Energy drinks account for 36% of Drink Now sales, making them the most important segment. 1 Accounting for 76% of the total growth in soft drinks over the past year. 1 Energy 36% 15% Cola Water Flavoured Carbs Sports & Energy Squash Lemonade Juice Drinks Milk Drinks Pure Juice Mixers Iced Tea 34% 14% 8% 8% 6% 4% 4% 17% 15% 2% 2% 1% 11% 5% 5% 5% 3% 2% 2% 1%