Impulse Category Guide 2025

76 NEW NEW PRODUCT LAUNCHES 2025 SOFT DRINKS Drink Now Juice Monster Rio Punch PMP Available: February 2025 Info: Juice Monster Rio Punch is the perfect mix of carbonated juices, vitamins, and the iconic Monster energy blend, paired with a Carnival inspired exotic flavour. Flavoured energy drinks drive 54% of sales, with Monster accounting for 23% of these sales, making this a must have for energy drink lovers. Media: Major event & athlete sponsorship. Sources: NIQ, Value Sales, Total Coverage, MAT to 18.05.24 Dr Pepper Cherry Crush PMP Available: February 2025 Info: Dr Pepper Cherry Crush brings a bold and irresistible twist to the flavoured carbonates category. Dr Pepper is the No. 2 flavoured carbonate in GB, worth £137m at retail, and leads the category as the No. 1 driver of value growth. It’s also Europe’s fastest-growing brand. Media: Launch media plan with significant marketing spend and sampling. Sources: Nielsen Total Coverage YTD to 07.09.24 Coca-Cola Lime PMP Available: January 2025 Info: Coca-Cola Lime combines the iconic Coca-Cola taste with a zesty lime twist. This exciting new flavour has received outstanding feedback in local consumer testing. With cola flavours driving 60% of growth in the category, Coca-Cola Lime is set to be a must-stock choice for retailers. Media: £2.5m launch media plan in Q1. Sources: NIQ, Total GB, MAT Value Sales 09/2024 vs YA Celsius 335ml PMP Available: February 2025 Info: Introducing Celsius - The US’s fastest growing energy drink, now in the UK. Providing essential energy to consumers to let them live fit - zero sugar, 7 vitamins, and all-natural flavours. Launching with 4 flavours: Peach Vibe, Sunset Vibe, Cosmic Vibe & Fantasy Vibe. Media: Supported with POS Instore. Sources: Circana Total US + with Conv 52w 12/1/24