Impulse Category Guide 2025

Brought to you by: Plan for Profit 77 SOFT DRINKS Drink Now Pepsi Sweet Flavours PMP Available: April 2025 Info: Introducing Pepsi…but cute! New crafted cola concoctions flavoured with a flair of the extraordinary, available in Strawberries ‘n’ Cream and Cream Soda. These new flavours are the ultimate sweet treat to indulge when sweet cravings hit, with the added benefit of zero sugar. Available in 500ml bottles and 330ml cans. Media: £1m campaign covering OOH, social, digital, and influencers. Tango Editions Strawberry Smash PMP Available: February 2025 Info: Strawberry Smash is the NEW variant from Tango’s successful ‘Editions’ range. Available for 12 months, it is a taste explosion of Strawberry & Pineapple flavour, bringing new news and excitement to consumers through bold tastes, vibrant liquids and striking packaging designed to stand out in the chiller and on shelves. Media: Supported by a heavyweight shopper marketing plan, PR & Social. Rubicon Spring Vits PMP Available: March 2025 Info: Offering a refreshing, flavourful way to stay hydrated with essential vitamins, this on-the-go option helps shoppers make smart, health- conscious choices without sacrificing taste. Attract health-conscious consumers with a trending, vitamin-enriched product that drives category growth through broad taste appeal and strong mainstream positioning. Media: Full online and in depot activation. Lucozade Sport 750ml PMP Available: May 2025 Info: Lucozade Sport is introducing a bigger pack offering better value to consumers in 2025 with the launch of their new 750ml £2 PMP pack. A great opportunity to tap into new occasions, Lucozade Sport is worth 62.5% of the Sports Drinks Category. Media: Supported with POS Instore. Sources: Nielsen Data up to 21/09/24 Total Soft Drinks UK