Impulse Category Guide 2025

Brought to you by: Plan for Profit 9 CONFECTIONERY Brought to you by: Plan for Profit Duos Treat & On-the-Go Sugar Duos now make up 14% of the singles category and have averaged 20% annual growth over the past three years, boosting overall performance in singles. 4 Maximise secondary spaces by placing Duos next to cold drinks, sandwiches, and coffee-to-go. Allocate 67% of Sharing Bags space to Sugar. Make space for NPD. See our 2025 recommendations on pages 36-37. On-the-go confectionery purchases have surged by 25% year-on-year. 5 Sugar makes up 67% of Sharing Bags Sales. 6 23% GROWTH LAST YEAR 1/3 Treat missions now represent 1/3 of all confectionery purchases. 5 16% increase in the number of trips made specifically for these purchases. 5 +25% YEAR ON YEAR In-store visibility and strategic placement in high-traffic areas are essential for capturing consumer attention and driving impulse buys. Display Duos clearly together on the top shelves. Sugar confectionery now accounts for 33% of total confectionery volume sales. 6