Impulse Category Guide 2025

8 CONFECTIONERY Category Breakdown 1 Choc Singles Sugar Bags Sugar Singles Blocks Choc Bags Multi Packs Duos Boxed Sources: 1. Circana, Format Share, MAT to 7th Sept 2024 2. Kantar Worldpanel Confect, Total Market, MAT to 03.09.24 3. Circana, S&I Channel Forecast 2024 to 2027 4. Circana, S&I Sales Last 3 years to 2024 5. Lumina Convenience Tracking Program 2024 6. SmartView Convenience MAT to 6th Oct 2024 Symbols & Indies Forecast Create in-store displays and messaging focused on ‘Sharing Occasions’ to encourage purchases. Sharing formats and multipacks are projected to grow the most, increasing by 7% and 8% by 2027, as consumers seek affordable indulgence and the best value for their money. 3 7% 8% SHARING FORMATS MULTI PACKS 24% 21% 15% 15% 9% 7% 5% 5% Offer tempting multibuy deals by pairing popular categories like chocolate and sharing snacks. SHARING OCCASIONS The Opportunity is Huge! 2 • 99.2% penetration. • Purchased every single week! • The most impulsive category in FMCG - ideal for secondary locations. • Confectionery is the 5th most purchased food & drink category. • Average of 2 packs bought per trip. • 74% agree: “I can’t imagine a world without chocolate!”