Licensed & Tobacco 2022

7 Best Seller Craft Ale & Beer For more category insights Scan Me GUINNESS Draught 4% PMP 4 x 440ml Page 11 JOHN SMITH’S Extra Smooth 3.8% PMP 4 x 440ml Page 12 Retailer Action : Check your Must Stocks Growing Crisps & Snacks See full edition Scan Me BEST SELLERS = 50% of Core Range Sales (Convenience exc Major Mults | Beer & Cider | 52 Weeks | WE 26.02.2022 You should be stocking Craft Beer! Craft Beer’s share within beer remains small but is growing rapidly and is vital for any range to be seen as credible. Craft category value sales share in Impulse Retailers should look to expand their range of Craft Beer and IPA as shoppers are looking for new ideas and experiences at the Craft fixture. The Craft IPA segment has the largest value sales share at 43.5% with new products and pack formats on the rise such as Brewdog’s United Planet and White space and the introduction of 440ml cans . This will keep the shopper coming back and provide excitement. (IRI Market Advantage) Younger shoppers are a key shopper of Craft beer, bringing them into beer and future proofing the category. Craft has the highest average price per litre of all segments within beer. Shoppers perceive craft beer as being of higher quality than mainstream lager and are willing to pay more for it. Craft Beer has grown in the Impulse channel up +4.2% year on year and is now worth £22.1m . (Convenience exc Major Mults | Beer & Cider | 52 Weeks | WE 26.02.2022) £22.1m +4.2% £ Craft IPA Craft Session IPA Craft Pale Ale Craft Session Pale Ale Craft Flavoured IPA Pale Ale Craft Something Different Craft Stout Craft Wheat Craft Mixed Speciality Beer Speciality Wheat Craft Lager 3.1% 2.4% 43.5% 11.2% 5.5% 10.9% 10.2% 5.3% 6.1% 1.1% 0.6% 0.2%