Licensed & Tobacco 2022

6 Best Seller Cider For more category insights Scan Me Retailer Action : Check your Must Stocks STRONGBOW Dark Fruit PMP 4 x 440ml Page 17 STRONGBOW PMP 4 x 568ml Page 17 HENRY WESTON Vintage 500ml Page 17 Retailer Action : Check your Must Stocks Big Night In See full edition Scan Me Small packs (4pk) are the largest pack format accounting for 23% of total Cider value sales. (Nielsen MAT w/e 19th February 2022) 75% of Cider shoppers consume at home while 14% of consumption was immediate. (Lumina Intelligence Convenience tracking Panel we 2020/11/22 and 2021/08/22) Cider value sales account for 20.6% share of total Impulse Beer & Cider sales. (Nielsen 52wks w/e 22 January 2022) Mainstream apple Cider has driven growth in the Impulse cider category with 35% of total sales followed by mainstream flavoured cider 15% , premium apple cider 6% and white cider 23% . (Nielsen Impulse MAT to 27/2/21) Cider Can is the largest format, this accounts for 63.8% value share of total Cider value sales. Glass bottle 20.8% and PET 15.2% value share of total cider. (Nielsen MAT w/e 19th February 2022) 36% of Cider shoppers use a Convenience store as a top up mission, with 13% for a meal occasions, and 12% as food to go. (Lumina Intelligence Convenience tracking Panel we 2020/11/22 and 2021/08/22) Cider in the Impulse channel is growing at +5.7% versus 2 years ago and is worth £400 million . (Nielsen 52wks w/e 22 January 2022) +5.7% 23% 63.8% 20.8% 15.2% 20.6% BEST SELLERS = 50% of Core Range Sales