Licensed, Tobacco & Vaping 2023

Lager and Beer Retailer Action : Check your Must Stocks STELLA ARTOIS 4.8% Cans PMP 4 x 568ml Page 14 FOSTERS 4% PMP 4 X 440ML Page 10 PERONI Nastro Azzurro 5.1% 620ML Summer Drinks See full edition Scan Me BEST SELLERS = 50% of Core Range Sales FOSTERS 4% Cans PMP 10 x 440ml Page 14 Lager is growing at +42% year on year in the Impulse Channel and is worth £1.7bn . Share of sales in Symbols & Independents, last 52 weeks Latest 52 weeks Independents & Symbols 71% of Lager sales are in Canned format, although Bottle sales are growing at almost double the rate +62% vs Can +35% . Lager mid pack bottles sales have grown the most share +2.6% of Total Lager, however, single & small pack bottles make up over 76% of bottled Lager sales. (Nielsen Scantrack, MAT to 20/03/21) 1. Chilled is Key. 2. All products must have shelf edge pricing tickets. 3. Packs laid out so the premium products are at the top of fixture. Shoppers have reverted back to small and mid packs post COVID with large packs in decline. World Beer & Alcohol Free Lager are the subcategories that are showing growth in the latest 52weeks. This premiumisation trend is dominant when looking at brand value changes with Madri, Kronenbourg & Birra Moretti all contributing the most growth in the latest 52 weeks. +42% YOY Lager Craft & Speciality 1% Alcohol Free Lager 1% Ale & Stout 5% Cider Bottle 29% Mid pack (12s, 15s) 21% Large pack (24s) 3% Share of pack size Share of format - Can vs Bottles Singles 24% Small pack (4s, 6s) 52% Can 71% Top Tips +62% +35% 72% 21% Best Better Good