Licensed, Tobacco & Vaping 2023

Cider Retailer Action : Check your Must Stocks STRONGBOW Dark Fruits 4% Cans PMP 4 x 440ml Page 18 HENRY WESTON Vintage 8.2% Bottle 500ml Page 18 THATCHERS Gold 4.8% Cans 4 x 500ml Page 18 Retailer Action : Check your Must Stocks The Cider category in Symbols & Independent value is growing at 0.5% MAT. Total value is now £366 million which is performing ahead of the total market, demonstrating Cider's importance to independent retailers. (IRi, C&P, 52 Weeks w/e: 25/03/2023) Cider in a can is the most popular format, accounting for 59.6% of category value. (IRi, C&P, 52 Weeks w/e: 25/03/2023) The main trend in the market is the rise of Fruit Ciders which now accounts for 33% share of the market. Within this subcategory, there is a marked shift away from Dark Fruit flavours as consumers opting for citrus varieties. Premium Mainstream Ciders account for 33.6% of category sales, which is growing at 6.1% in the last year. Although Premium Ciders are 7.6% of the total value, they are the fastest growing at 16.3% . (IRi, C&P, 52 Weeks w/e: 25/03/2023) Can +2.9% NRB +0.4% PET -7.6% The two pack formats delivering the most value in Symbols & Independents are Four-Pack cans and Ten-Pack cans. (IRi, C&P, 52 Weeks w/e: 25/03/2023) +0.5% 38% 13% BEST SELLERS = 50% of Core Range Sales 59.6% 15.6% 24.6% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Value Premium Mainstream Premium Mainstream Share of Category Summer Drinks See full edition Scan Me