Licensed & Tobacco Category Guide 2025

249 ARTD Category Breakdown 1 Key Facts • ARTDs are the fastest growing segment in Licensed. 1 • Spirit Mixers lead with 54% of sales, up 4% . 1 • Cocktails are booming, with volume up 29%. 1 • Alcopops, the second-largest sub-category, is down 6% . 1 Sources: 1. SmartView Convenience, Value & Unit Sales, 52w MAT to 31/01/2025 2. Nielsen, Impulse RTD, Unit ROS, MAT to 04/01/25 3. Mintel Global Category Assessment RTD 2024 4. Circana, ARTDs, 52w MAT to 15/12/2024 5. Nielsen, Symbols & Indies, 52w MAT to 31/01/2025 ARTD Key Occasions 26% of purchases are for social occasions. 3 60% of purchases are made on impulse. 3 Spirit Mixers Alcopops Cocktails 54% 39% 7% Position ARTDs prominently with clear pricing and eye-catching POS. Expand the ARTD range and chiller space in summer. Leverage key calendar events with strong promotions and in-store visibility. EXPAND EYE-CATCHING KEY EVENTS 40% 26% 40% of sales occur in summer, making the chiller a vital factor. 2 *Regulations may apply in Scotland - See Licensing (Scotland) Act 2005