Licensed & Tobacco Category Guide 2025

Brought to you by: Plan for Profit 25 ARTD Flavour & Innovation Brands Flavour is the top purchase driver, influencing choice more than any other factor. 4 64% of shoppers seek out popular flavours. 4 Trends change rapidly, with emerging brands and flavours. AU Vodka is now No.1 in volume sales and No.2 in value sales, with a 28% year-on-year increase. 1 2.9% RISE The brands in our Core Range make up 80% of category sales. 1 28% YEAR ON-YEAR INCREASE Offer multi-buys where appropriate to encourage mix & match.* NPD has driven 5.2% of category sales over the past year. 5 DRIVEN 5.2% Stock new and trending products to drive engagement. Clearly display flavour options to help shoppers navigate the fixture. FLAVOUR OPTIONS Regularly review your range to align with top-selling products and brands. REGULARLY REVIEW YOUR RANGE