Licensed & Tobacco Category Guide 2025

WINE Brought to you by: Plan for Profit 31 Red Rosé Maximise Key Occasions Merlot ( -8% ) and Shiraz ( -13% ) decline, while third-ranked Malbec grows by 3% . 1 Stock growing brands 1 26% of Rosé shoppers are aged 25-34, drawn to its delicate taste and naturally lower ABV. 2 Blends ( -10% ) and Zinfandel ( -4% ) are the biggest varietals, with Blends underperforming and Zinfandel matching the category. 1 Stock Barefoot to maximise growth in Zinfandel. 1 ‘Treat’ and ‘Meal for Tonight’ remain key occasions for wine shoppers who turn to convenience for spontaneous purchases. 3 INCREASE OCCASIONS BY CROSS MERCHANDISING WINE ITH SNACKS & MEAL SOLUTIONS* Gondola ends, promo space, and secondary chillers (with ready meals) are key to driving sales.* Casillero del Diablo +9% Yellow Tail +12% +2% Introduce recyclable packaging to boost appeal for younger shoppers. While No.2 Chile drives 3% growth. 1 -8% -13% +3% Merlot Shiraz Malbec Australia ( -12% ) remains the No.1 country of origin. 1 AGED 25-34 Use key brands as signposts (e.g. Barefoot – USA, Hardys – Australia).