Licensed & Tobacco Category Guide 2025

469 47% SPIRITS Category Breakdown 1 Vodka Whiskey Rum Gin Liqueurs & Speciality Brandy Bottle Size Breakdown 1 Sources: 1. SmartView Convenience Value & Units 52w MAT 31/01/2025 2. Lumina Shopper Dashboard, Dec 2024 3. NielsenIQ, Total Impulse, 52w MAT 04/01/25 Use Point-of-Sale to highlight cross-category deals that enhance the occasion. Proximity merchandising supports this by making it easy to shop everything in one place.* Spirits are essential for treating and entertaining, offering a great opportunity to encourage shoppers to trade up and increase basket spend. Reason for Purchase 2 Spirit Occasions 70cl 35cl 20cl 5cl 1Ltr Other 32% 22% 21% 14% 6% 5% 21% 13% 8% 5% 5% Top Products Purchased with Spirits 2 As a Treat Night In Entertaining 46% 35% 19% Cola Drinks Multipack Crisps 20% 18% POS *Regulations may apply in Scotland - See Licensing (Scotland) Act 2005