Licensed & Tobacco Category Guide 2025

SPIRITS Brought to you by: Plan for Profit 47 Price-Marked Packs Golden & Spiced Rum PMP Spirits are worth £475m , accounting for 50% of spirit sales, despite only 5% of SKUs being PMP. 3 PMPs are more important to fractionals than 70cl bottles, with up to 79% of value sales coming from them. 3 Captain Morgan Spiced Gold Rum is the No.1 brand driving this growth. 1 Golden/Spiced Rum is growing within Spirits, with sales up 5% , despite the overall category decline. 1 Fractionals are driving this growth as shoppers seek affordable options. 1 5% RISE Stock a range of PMPs from leading brands. Ensure your range is visible with clear pricing. 70cl 35cl 20cl Offer fractional formats of key brands to cover every shopper occasion. £ 50% OF SALES 2.9% RISE +8% +21% +47% 35cl 20cl 5cl 38% PMP 70% PMP 79% PMP