Licensed & Tobacco Category Guide 2025

89 31% 30% 13% 8% 6% 5% 4% BEER, LAGER & CIDER Beer & Lager Category Breakdown 1 Premium World Standard Super Strength Value Ale & Bitter Stout Craft & Speciality Alcohol Free Cider Category Breakdown 1 Sources: 1. Circana, Symbols & Indies, Beer & Cider, Value & Units, 52w MAT 28/12/2024 2. Circana data to w/e 20/04/24, Kantar WPO data to w/e 14/04/24 3. Kantar WPO data to w/e 29/12/24 4. HIM CTP 2018 Stock a range of leading brands and formats to meet shopper demand. Dedicate 25% of the chiller to World Beer. World Beer is set to dominate Beer, Lager & Cider . 2 Currently holding 23% of total category value, World Beer is on track to reach 40% in 10 years. 2 World Beer Value Premium Flavoured Standard Apple & Pear Super Premium Premium Apple & Pear Standard Flavoured Alcohol Free 42% 14% 14% 2%1% 13% 10% 5% 1% See pages 10-13 for the full fixture plans. 23% 40% Purchased by 32% of UK households, the highest in the category. 2 10 YEARS *Regulations may apply in Scotland - See Licensing (Scotland) Act 2005