Licensed & Tobacco Category Guide 2025

BEER, LAGER & CIDER Brought to you by: Plan for Profit 9 Value Cider Super Premium/Strength On-the-Go Missions Value Cider is the largest segment within Cider, accounting for 42% of all volume, with sales up 5% . 1 Own Label 500ml Single Cans are the best-selling products within Lager, Beer & Cider, growing 34% . 1 Stock best-selling brands 1 61% of category sales are made from the chiller. 4 Where possible, offer a multibuy deal on single bottles to boost sales.* 81% of spend comes from On-the-Go missions. 3 Stock Black Storm 500ml to maximise sales in this high-performing segment. Henry Westons Vintage Cider +6% Carlsberg Special Brew +2% 61% 34% GROWTH MULTIBUY OFFERS Super Premium Cider & Super Strength Lager are driving sales with volume growth of 6% and 5% , respectively. 1 +5% +6%